Sound That Sells.
Music That Moves.
Elevate Your Venue's Vibe
Welcome to The Sound Lab
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Music isn’t just background noise, it’s a powerful tool that shapes how customers feel, engage, and remember your brand. Curated playlists tailored to your brand identity can turn an ordinary experience into a memorable one, influencing mood, enhancing ambiance, and even driving purchasing decisions.
Here’s how curated playlists boost your bottom line:
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Increase Dwell Time: The right soundtrack encourages customers to linger longer, and more time in your space often leads to more spending.​
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Strengthen Brand Identity: Just like your logo or packaging, sound defines your brand. A well-curated playlist communicates your values and personality, whether that's sleek minimalism, cozy comfort, or high-energy excitement.​
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Enhance Customer Experience: Music affects emotions. A warm, inviting soundscape can reduce perceived wait times and create a positive emotional connection with your business.​
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Encourage Repeat Visits: When customers associate your space with a feel-good atmosphere, they’re more likely to return, and to recommend you to others.​
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Boost Employee Morale: A thoughtfully designed playlist can energize your team and create a more enjoyable work environment, leading to better service and a stronger brand impression.
Well curated music isn't a luxury — it's a strategic advantage.
Sound like success? Let’s curate your signature sound.
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92%
of businesses find that the right music leads to longer stays and higher customer spend​
*Source: Sound Strategies: How Licensed, Curated Music is Building Better Brand Experiences - TrendCandy, 2024.
Based on survey of 150 brand leaders in the USA, commissioned by Soundtrack.
Our Services
Our Story Unveiled
About Us
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The Sound Lab was founded by a South African DJ and music lover, after noticing a clear need for better-curated playlists and thoughtfully soundtracked venues.
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"Being so music-focused, I always notice when a venue has music that truly matches the vibe and keeps the energy flowing, versus when it just feels completely off."
The Sound Lab was launched driven by the belief that music should elevate the mood, enhance the setting and connect with the audience.
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We also recognised the limitations of commonly used streaming services, such as licensing restrictions, limited offline streaming, the inability to disable explicit lyrics, and the lack of scheduling capabilities. That’s why we’ve partnered with a business-specific streaming service that offers all of this, and more.
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At Sound Lab, we believe music isn’t just background noise, it’s an essential part of your brand. Whether you run a boutique café, a high-end retail store, a vibey cocktail bar, or a luxury spa, our team works closely with you to create custom soundscapes that:
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Reflect your venue’s personality
Resonate with your clientele
Adapt to time of day, events, or mood
Stay on-brand while staying fresh
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Who Do We Service
Coffee Shops and Restaurants
The right music can turn a cup of coffee into a moment, and a good meal into a memory. We help coffee shops and restaurants like yours sound as good as they look, with curated playlists that evolve throughout the day.
Let us take music off your plate, so you can serve your guests even better.
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Bars and Lounges
Your bar isn’t just a place, it’s an experience. Whether it’s laid-back happy hour or a packed Friday night, the right music keeps guests engaged, energized, and staying longer.
We create expertly curated playlists tailored to your crowd, your energy, and your brand. From lounge beats to high-energy hits, we time your music to flow with your business.
Spas, Salons and Retail Stores
Elevate your spa, salon or retail store experience with curated music playlists designed to match the mood of your space - soothing and serene for treatments, fresh and upbeat for styling stations and retail stores. Whether you're creating a calm retreat for relaxation or a vibrant setting for your salon or store our playlists help shape the perfect atmosphere, keeping clients comfortable, engaged, and coming back for more.
Get a Quote
Fill in our online form, designed to help us gain a deeper understanding of your business, its unique atmosphere, and the customers you serve. By sharing insights about your brand identity, target audience, and the ambiance you want to create, we can tailor a music selection that enhances your customer experience and supports your business goals.
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Our goal is to curate the perfect soundtrack that not only complements your space but also boosts customer engagement, encourages sales, and leaves a lasting impression. The more details you provide, the better we can craft a customised music experience that aligns with your vision.
Let’s get started!